Dardasha is the WhatsApp business platform of BHD Group. It puts a whole team on one WhatsApp number, with a shared inbox, bulk campaigns, chatbots and an API. We build it and run it from Muscat, at https://dardasha.om.
Why we built it
In Oman, a lot of business happens on WhatsApp. Customers send files, ask for prices and approve quotes in a chat. For a print shop like BHD Printing & Designing, the chat is often where the order starts.
The weak point is the phone. A normal WhatsApp number sits on one device, in one person's hand. When that person is busy, the customer waits. Nobody else can see which chats still need a reply. The history of the customer lives on one phone, not in the company.
We wanted one number that the whole team could answer from. We also wanted other systems to send and read messages on that number. BHD Group runs on in-house systems: an ERP, a CRM, AI agents and a WhatsApp platform. Dardasha is that WhatsApp platform, and we use it ourselves.
What it does
Dardasha has these main parts:
- Shared inbox. All WhatsApp chats appear on one screen. You assign a chat to a team member and add labels, notes and tags.
- Many numbers. One account connects several WhatsApp lines. The Platinum plan supports up to 24 lines.
- Bulk campaigns. You send personal messages to a contact list. Scheduling, delivery tracking and delays between messages are built in.
- Chatbots and auto-replies. Keyword triggers and simple flows answer common questions, also outside working hours.
- REST API and webhooks. A CRM, an online shop or an ERP can send messages and receive events.
- Team workspaces. Roles control which team member works on which number or queue.
Support is in Arabic and English. Billing is in Omani rials through Paymob, with card, OmanNet and Apple Pay.
How a team starts
You sign up in the browser and scan a QR code. This is the same step you use to link WhatsApp Web. There is no Meta approval. The free trial runs for 10 days and needs no card. After that, you pay one annual price in OMR, not a charge per message.
The trade-off we accepted
The QR route is fast, but it has a cost. Dardasha links to WhatsApp the way WhatsApp Web does. It does not use Meta's official Business API. So each team must follow WhatsApp's fair-use rules, most of all when it sends campaigns. We added delays and sending limits to campaigns for this reason.
Dardasha fits a shop or a small team that wants one shared number now. Some businesses need the official green verified badge. Others need to message people who have not written to them in the last 24 hours. Those businesses need an official Business API provider instead. We say this clearly on the Dardasha site, so a customer does not discover it later.
Why we did not buy a tool
Good WhatsApp tools exist. Our reasons to build were local. We wanted support in Arabic and English from a team in Muscat. We wanted prices in OMR and local payment methods such as OmanNet. We also wanted to run our own work on it. That way we see its faults before our customers do.
The logic is the same one behind our own ERP. Our own business is the first and hardest user. When the result works for us, it can serve other companies too.
Today Dardasha sits with Tech Foundry, the applied AI lab of BHD Digital & Technology. The site lists WooCommerce order updates and an appointment bot as coming soon.
Related: Why we built our own ERP instead of buying one and Ventures and leadership.