Product Specialist
Reckitt Benckiser Group
Product portfolios and market presence for a global consumer goods leader.
Strategist, founder, board member
Head of Strategic Planning at ITHCA Group. Founder and CEO of BHD Group. Building what Oman needs next.
Scroll02 / Origin
I work on two scales at once: the strategy of a sovereign technology fund, and fourteen companies that carry my grandfather's name. Both begin with the same question. What should Oman build next?
03 / Scale
04 / Journey
Reckitt Benckiser Group
Product portfolios and market presence for a global consumer goods leader.
Central Bank of Oman
Research and analysis behind monetary policy and financial stability.
Ernst & Young
Brought robotic process automation to the Omani market. Digital transformation with several ministries.
BHD Group
Bin Haider Darwish LLC. A family-owned group of fourteen companies in printing, technology, SaaS and sovereign AI.
Oman Aviation Group
Business plans and strategic initiatives across the group's aviation portfolio.
Oman Vision 2040 Office
Built the Invest in Oman centre. Narrowed the National Investment Strategy from 43 to 8 priority sectors.
Oman Broadband
Strategic accounts, new markets and broadband solutions for key clients.
DataOm
Board governance for ITHCA Group's submarine cable company.
Oman Fencing Committee
The national body for the sport of fencing in Oman.
ITHCA Group
Long-term strategy for a portfolio of 20+ companies. A pipeline of over USD 2.5 billion screened.
05 / Ventures
Founded in 2019 as Bin Haider Darwish LLC, named for my grandfather. Printing was the first orbit. Software, platforms and sovereign AI followed.
06 / Strategy
At the Oman Vision 2040 Office I worked with decision makers at ministerial level on the National Program for Investment and Export Development. That work included the 2022 government-to-government deals with India, Japan and China.
Today, at ITHCA Group, I lead strategic planning for Oman's sovereign technology fund.
07 / Recognition

The first from Oman.
Family Business Council Gulf, Annual Summit, November 2025. For launching ventures in the GCC with proven scalability, innovation and impact.
08 / Craft
“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”Michael Porter